11月28日上午，在2021亚洲青年领袖论坛“健康医疗与公益慈善”主题论坛中，《中国新闻周刊》杂志社社长、《中国慈善家》杂志社社长吕振亚发表了题为《构建协同高效充满生机的公益慈善生态》的主旨演讲。

全文如下：

各位来宾、朋友们、媒体同行们：
大家上午好！

首先感谢主办方邀请我来参加本次的主题论坛。我本人不算年轻了，但还有幸受到邀请，说明我还是保持了一颗比较年轻的心，也说明我正在从事一份富有朝气的工作，这份工作正好契合了今天要讨论的这个主题论坛的关键词：“公益慈善”。从媒体的角度，作为一个媒体人，我分享下面几个小观点同大家一起来讨论。

今天的聚会值得格外的珍惜，历时近两年的疫情，阻隔了面对面的交流，但也让我们有了更多共同的话题。世界正面临着前所未有的生存挑战，气候变化、环境保护、贫富差距等全球性的问题，特别是医疗健康类的公共卫生问题，考验着不同国家、不同文明的战略定力和责任意识。应对这一凸显的挑战，致力于公益慈善事业的行动者们，正在用各自的创造力和影响力，去推动建立一个健康、积极、开放、包容和更加有序的地球家园。今天的讨论必将凝聚力量，行动者需要力量，公益慈善事业需要汇聚来自各方的资源与能力，构建起充满生机、多元互动、协同高效的公益慈善生态。用咱们中国的一句俗话说，就是“有钱出钱，有力出力”。

我是位媒体人，我服务的媒体《中国新闻周刊》从2000年创办至今，一直坚守一个办刊理念叫“影响有影响力的人”。在这样的指导思想下，我们已连续17年举办企业社会责任论坛，是在央媒当中比较早提出企业社会责任的一个平台。我们另外一个全媒体的平台叫《中国慈善家》，也一直致力于公益慈善理念的传播和慈善文化的塑造。可以这么讲，媒体是慈善公益生态系统中的传播者、倡导者和链接者。参与今天的论坛，我们格外期待能与在座的来自亚洲各地的朋友们和志同道合者携手推动公益慈善事业的加快发展。

今天的论坛回应着时代的呼唤，我们都注意到，公益慈善相关的话题近期不仅在中国火出了圈，还引起了国际社会的关注。就在不久前，中国政府更加明确地提出了“共同富裕”和“三次分配”的指导思想和政策导向，有力地推动了中国公益慈善领域的行业反思，增强了事业发展的内生动力。这次的论坛抓住了医疗健康这个切入点，讨论公益慈善在社会治理体系中的内在价值。这是一个富有现实意义的社会话题，响应了中国社会的时代需求，也能唤起亚洲各国的共同关注。据我个人的了解，医疗健康领域一直是公益慈善关注的重点，美好生活一定离不开健康的身体。我们期待更多的公益慈善资源能投放到大健康的体系当中，在这方面，可以说亚洲的青年朋友们大有可为！

借这个机会，我还想与大家分享另外一个观点。在现实当中，依旧存在着一对矛盾，这对矛盾就是“希望更多的财富、资源进入公益慈善领域的美好愿望，和财富持有者对行业透明度、专业度有所怀疑”这样的一个矛盾。因此，增强公益慈善事业的透明度，以组织化的执行力和专业化的行动，建立起公众的广泛信任，将是未来公益慈善界必须面对的话题。而在这方面，媒体具有“传播、链接和监督”的多重功能，能够发挥价值发现的作用，从而增强行业的透明度和公信力。在中国、在亚洲各国，媒体参与公益慈善生态圈建设的积极性和行动性正在迅速地增强，这是一种趋势，也代表着未来。

借这次论坛，我还想与大家讨论一个方向。在解决全球共性的问题上，随着科技的进步，推动数字科技与公益慈善的融合发展，正在展现出越来越美好的“科技向善”的愿景。由此，我们希望公益慈善事业借助科技的力量，与包括医疗健康领域在内的所有新技术、新应用相互赋能，从而增强解决人类生存与发展问题的能力。

最后，我特别想说一句祝愿的话：公益慈善各相关方可以通过国际社会多边机构以及类似今天论坛的多元的国际平台，深度参与到全球治理体系中，一方面可以贡献解决问题的公益方案，另一方面推动形成具有影响力的慈善品牌。

谢谢大家！


On 28 November, Lyu Zhenya, president of China Newsweekly Magazine and China Philanthropist Magazine, delivered a keynote speech titled “Pooling Strength to Build a Vibrant, Synergistic, and Efficient Public-Interest Ecosystem” at the Health, Medical and Charity Forum of the Asia Youth Leaders Forum 2021.

The full speech is as below.

Dear guests, friends, colleagues in the media, and everyone here,
Good afternoon! First of all, I would like to say thank you to the organizers for inviting me here to this forum. I'm not really young anymore, but to have this honor to be invited shows that I have remained young at heart and that I am working in a field that is full of vigor and vitality. The work that I do happens to fit perfectly with this forum's key words: public interest and philanthropy. From the media's perspective, and as someone working in the media, I would like to share the following points with everyone here today.

Today's gathering is really worth cherishing. The pandemic has raged for almost two years and has hindered face-to-face communication, but it has given us even more topics in common. The world is facing unprecedented existential challenges, such as climate change, environmental deterioration, and widening wealth gap. In particular, public health issues such as medical treatment are presenting challenges to the strategic focus and sense of responsibility of different countries and cultures. Faced with these prominent challenges, people dedicated to the cause of public interest and philanthropy are currently applying their creativity and influence to promote the construction of a healthy, positive, open, inclusive, and orderly earth. Today's discussion will unite our forces. Action-makers require power. The public-interest and philanthropic sector need to pool resources and energy from all parties and establish a philanthropic environment that is full of vitality, interactions, and synergies. To put it into an old Chinese saying, "if you have money, contribute money; it you have power, contribute power".

I work in the media. Since the inception of China Newsweekly Magazine in 2000, there has always been this journalistic concept of influencing those influential. Under that conceptual guidance, we have held a forum on corporate social responsibility for 17 successive years. China Newsweekly Magazine was one of the earliest state-run media platforms that raised the proposal of enterprises taking social responsibilities. One of our other all-media platforms, China Philanthropist Magazine, has always been devoted to spreading the concept of public interest and philanthropy and the shaping of philanthropic culture. It can be said that the media is a spreader, pioneer, and a linker in the philanthropic ecosystem. At today's forum we are especially looking forward to joining hands with all our friends and like-minded colleagues gathered here from across Asia to promote the cause of public interest and philanthropy.

Today's forum responds to the call of the current age: we are all well aware that topics concerning public interest and philanthropy have not just become popular topics in the Chinese society, but also in the international society. Not long ago, the Chinese government went further in proposing the guiding ideologies and policy orientation of "common prosperity" and "re-redistribution", which will help promote introspection in China’s philanthropic sector and strengthen the internal driving forces within this field. This forum has taken medicine and health as the entry point to discuss the intrinsic value of public interest and philanthropy to social-governance system. This is a social topic of realistic significance that responds to the current needs in Chinese society as well as evoking the attention of all Asian countries. As far as I know, the field of medicine and health has always been a priority of public interest and philanthropy, and a beautiful life is dependent upon a healthy body. We hope that even more resources can be funneled into philanthropic endeavors that focus on the grand health system. In this respect, one could say that the youth of Asia have bright prospects!

Taking advantage of this opportunity, I would also like to share a different viewpoint. In reality, there exists a conflict, which is that we hope more wealth and resources can be invested in philanthropy but that wealth owners question the transparency and professional nature of the sector. Therefore, we should strengthen the transparency of the philanthropic sector and build up public trust by organized execution and specialized actions. This is something that the industry must face at some point in the future. In this respect, the media has the multiple functions of transmission, connection, and supervision and is capable of playing a role in value discovery, leading to an enhancement in transparency and public trust. Across Asia, there has been an increase in media taking up a positive and active role in the creation of a philanthropic ecosystem. This is a trend, and it represents the future.

Via this forum, I would also like to discuss a certain direction with everyone: in resolving universal problems, as technology advances, promoting the integrated development of digital technology and philanthropy is yielding more and more incredible examples of "tech for social good". Thus, we hope that with the help of technology, the field of philanthropy and new technologies and applications – including those in the medicine and health industry – can empower each other, so as to enhance humanity's capacity to deal with existential and developmental problems.

Finally, I have a wish that I really want to say: players in public interest and philanthropy can achieve in-depth participation in the global governance system through multilateral organizations as well as global platforms like this forum. On the one hand, this allows them to solve problems through public-interest projects, and on the other, they can promote the creation of influential philanthropic brands. Thank you, everyone!